We use Mobile Number to ensure that each account belongs to a distinct and authentic person. The validation procedure begins if you proceed with publishing an ad listing, performing an action on an ad listing, or initiating a purchase. We'll send you an SMS to the phone number you provided to verify your account. This is a completely free procedure.

If you do not agree to authenticate your account, your account will remain active and you will have limited access to our Services. Because an account's functionality is limited, you won't be able to publish new ad listings or modify, update, promote, extend, reactivate, deactivate, or remove existing ad listings until your account is verified through SMS. You won't be able to receive or respond to messages from other users, either.

You must contact our Customer Support staff if you want to modify the mobile number linked with your account.

1.2 On our Platform, we have a chat tool that allows us to communicate with one other.

We collect information that you choose to offer to other users through our chat function when you use it to communicate with other users.

1.2.0 When you use our Services, we acquire data automatically.

We acquire the following information about you automatically when you interact with our Services:

We collect device-specific data such the operating system version, unique identifiers, the IMEI number, and standard browser log data. For instance, the name of the cell network you are now using. The device identifiers are linked to your account.

1.2.1. Location information

If you post an item on our Platform, we automatically gather and handle information about your actual location based on your device permissions. IP addresses, GPS, Wi-Fi access points, and mobile towers are among the technologies we employ to establish location. Your location data allows you to see user items that are close to you and assists you in posting goods in your area. If we need your location data, we'll offer you a pop-up asking if you want to give us permission to access it. You will be able to use our Services with limited functionality if you do not give us access to your location data. If you agree to give us access,

1.2.2. Client and Log data

Technical information, such as your device's Internet Protocol (IP) address, time zone, and operating system. Your login information (registration date, last password change date, last successful login date), as well as the type and version of your browser, will be saved.

1.2.3. Clickstream data

We keep track of your activities on our Platform, which includes:

the websites from which you accessed our Platform, the date and time of each visit, the searches you conducted, the listings or advertisement banners you clicked, your interaction with such advertisements or listings, the duration of your visit, and the order in which you visited our Platform's content

1.2.4. Computer sign-on data, page view statistics, traffic to and from myShahar, and ad data (all via cookies – you can disable cookies on your browser, but this would likely limit your ability to use the site)

1.2.5. Similar Technologies and Cookies

We use cookies to keep track of our users' sessions, remember your language preferences, and show you relevant ads. Cookies are little text files that are transmitted from a web server to your device's hard drive. Cookies may be used to store information such as the date and time of your visit, your browsing history, preferences, and username. You can configure your browser to reject all or some cookies, as well as to receive notifications when websites set or access cookies. Please be aware that if you disable or refuse cookies, some aspects of our Services/Platform may become inaccessible or stop working properly.

We will only use your personal information if the law permits it. We will most likely utilise your personal information in the following situations:

Where we'll need to carry out the contract we're about to sign with you or have already signed.

For our business purposes, we exchange information with our business partners.

When it is in our legitimate interests to improve our Services and provide you with a safe and secure Platform, we may collect information about you.

When we must adhere to a legal or regulatory requirement.

2.1.1. If you opt to give us your location data, we will use it for the following purposes:

For the objectives of business analysis, segmentation, and the building of anonymous profiles, anonymous and aggregated information about the characteristics and behaviour of users is compiled.

To improve the efficiency of our Services and to tailor the material we deliver to you. For example, using location data, we can show you ad listings in your area to better your shopping experience. Google Maps is incorporated with our Platform for this reason. This means that in the context of Google Maps, both Google and we are responsible for the processing of your location data. In any case, we will not use your location data for anything other than the purposes described in this Privacy Statement. However, as indicated in the Google Privacy Policy, which may be checked, Google may utilise such location data for its own reasons. The usage of Google Maps through our Platform is subject to Google's terms and conditions.

To measure and monitor your interaction with the third-party advertisement banners, we place on our Platform.

2.1.2. We map the different devices (such as desktop, mobile, and tablets) you use to access our Platform using your account information, which includes your email ID and phone number. This enables us to link your Platform activity across devices, allowing us to provide you with a consistent experience regardless of which device you use.

2.1.3. We use the images, descriptions, and prices you provide in your ad listings to train machine learning models that personalise search results based on ad ranking and user interest, improve ad listing identification and presentation, improve the search function, and increase the chances of a successful sale. This allows us to enhance our Services and deliver a better user experience for you.

2.1.4. We employ algorithms to show and propose ad listings on our Services that may be of interest to you based on your browsing behaviour, things purchased, clickstream data, your user ID, and your location data if you have granted us permission to do so. We employ automated decision-making in this way because we have a genuine interest in improving our Services and providing a better user experience by showing you more relevant ad listings.

2.1.5. For product enhancement and to offer you with a better user experience, we access and analyse your chat messages with other users conducted through the chat function on our Platform (e.g. to identify sold items and to provide you with active listings only).

We process the above data to ensure proper performance of our contract with you and to improve your experience with our Services.

2.1.6. To administer and defend our Platform, we use your cell number, log data, and unique device identifiers (including troubleshooting, data analysis, testing, fraud prevention, system maintenance, support, reporting and hosting of data).

2.1.7. We utilise algorithms to mediate disputes, prevent, and identify fraud on our Services based on certain facts such as user activity and posted material, which may result in us banning certain user accounts. When there is a high degree of assurance that an account or behaviour is fraudulent, automated banning occurs. Otherwise, consumer safety and security specialists are chosen based on very restricted access permissions for human assessment. We utilise this type of automated decision-making to detect and prevent fraud, as well as to keep our Services safe and secure for our users, based on our legitimate interests. If you believe your account was wrongly banned, please contact our Customer Support team.

2.1.8. On the basis of our legitimate interest in avoiding fraud on our Services, we gather some information from and about the electronic device from which you access our Services. Your user ID (depending on whether you are logged in), country domain, IP address, device brand and type, device operating system and version, and browser type and version are among the data we gather. When users connect with our Services, the device-related information is collected to verify if the same device is being used. We link this data to a user fraud score, which we use to decide whether or not to ban certain people. If you believe your account has been wrongly blocked, please contact us via our customer care helpline.

2.1.9. We may contact you via your registered mobile phone number or email address to obtain feedback on our Services.

2.1.10. We use your email address and mobile number (through SMS) to send you suggestions and recommendations about our Services that we think you'll like.

2.1.11. We use clickstream data to track and report campaign delivery effectiveness to our business partners and for internal business analysis.

2.1.12. We may use your location data to measure and track your interaction with the third-party advertisement banners we post on our Services if you opt to supply us with your location data.

We process the following data because it is in our legitimate interest to engage in marketing activities in order to provide you with Services that may be of interest to you. You may receive the following types of marketing communications from us or our business partners:

If you have requested information from us, we will contact you via your preferred method of communication.

If you already use our Services or have purchased some of our items, we may contact you by email or phone about similar products and services.

If you provided us with your contact information when entering a competition, we will contact you by phone or email.

If you enrolled for a promotion, you will be contacted by phone or email.

If you have submitted feedback for our Services through our Platform, social media, or any other means, we will contact you by phone or email.

You agree to receive an email at least once a year informing you that, in the event of non-compliance with the Information Technology (Intermediaries Guidelines) Rules, 2011, these terms, policies, or both, myShahar reserves the right to immediately terminate users' access or usage rights or remove non-compliant information.

General. We reserve the right to change, upgrade, or alter (partially or completely) this policy at any time, with changes taking effect when you make your next post or after 30 days, whichever comes first. We may share personal information with another company if we or our corporate affiliates are involved in a merger or acquisition, but this policy will remain in effect. Questions concerning this policy should be sent to info@myshahar.com

Once a year, you will also receive an e-mail informing you of any changes to this Policy.

In connection with our Services/Platform, we shall interact with you through email and SMS to confirm your registration, notify you if your ad listing has been live/expired, and send you other transactional messages. Because it is necessary for us to send you transactional messages, you may not be able to opt-out of receiving them.

For the purposes outlined in section 2 above, we may be required to disclose your personal data with the parties listed below.

3.1. Corporate affiliates: We may share your information with our group companies, which are based both inside and outside India and assist us in delivering business operations services such as product upgrades, customer support, and fraud detection mechanisms, as well as provide joint services. (Our business affiliates will only market to users who specifically request it.)

3.2. Third-Party Service Providers: We use the support of third-party service providers to deliver certain aspects of our Services, such as cloud storage. We undertake background checks on our third-party service providers and require them to protect your personal information and treat it legally. We do not allow them to use your personal data for their own goals, and we only allow them to process it for the purposes we specify and according to our instructions.

3.3. Advertising and analytics providers: We may share non-identifiable information about you with analytics partners who help us study how people use our Platform/Service in order to improve our Services. We share non-identifiable information about you with them for the purposes of monitoring and reporting the effectiveness of campaign distribution to our commercial partners, as well as internal business analysis.

3.4. Law enforcement agencies, regulators, governmental or public bodies, and other relevant third parties: We may share your personal information with law enforcement agencies, regulators, governmental or public bodies, and other relevant third parties in order to comply with any legal or regulatory requirements. During the period that myShahar holds such information, we also reserve the right to use the personal information in any investigation or judicial process connected to fraud on account of such transactions. We may also release personal information to comply with our policies, respond to accusations that a posting or other content infringes the rights of others, or to protect the rights, property, or safety of others.

Parts of our business or assets may be sold, transferred, or merged. Alternatively, we could try to buy or merge with other companies. If our company changes hands, the new owners may continue to use your personal information in the manner described in this privacy statement.

3.5. Access, Modification, and Deletion - By reviewing your posting or account status page, you can read, modify, or delete your personal information. To review any personal information we store that is not available on myShahar, contact customer service at info@myshahar.com. There may be a fee associated with such requests, but it will not be more than the legal limit.

In order to give the best possible user experience, the data we collect about you will be saved and processed on secure servers.

We will only keep your personal data for as long as it is necessary to fulfil the reasons for which it was obtained, including to comply with any legal, accounting, or reporting obligations. When we no longer need personal information for the reasons stated above, we delete it. We keep personal information for as long as the law allows in order to resolve disputes, enforce our policies, and prevent bad guys from returning.

We consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements when determining the appropriate retention period for personal data.

In accordance with the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Information Rules), 2011, all information we receive about you is stored on secure servers, and we have implemented technical and organisational measures that are suitable and necessary to protect your personal data (encryption, passwords, physical security).

myShahar evaluates the network's security and the adequacy of its internal information security programme on a regular basis to (a) help secure your data against accidental or unlawful loss, access, or disclosure, (b) identify reasonably foreseeable network security risks, and (c) minimise security risks, including through risk assessment and regular testing. In addition, we use SSL technology to encrypt all payment information.

Unfortunately, there is no way to guarantee that data transmitted via the internet is totally safe. While we make every effort to protect such information, we cannot guarantee or promise the security of any information you send us, and you do so at your own risk. We shall take reasonable precautions to secure personal information from misuse and loss, as well as unauthorised access, modification, or disclosure, once it comes into our possession.

Links to third-party websites or apps may be found on our Platform. Please keep in mind that each of these links has its own set of privacy policies. These websites/apps are not under our control, and we are not responsible for their policies. We advise you to read the privacy notices of any website you visit once you leave our Platform.

If you have any questions about how your information is processed or used, or about the myShahar Privacy Policy, please contact us at mail id or write to us at info@myshahar.com

For Users residing in any other part of world:

Registered Office Dehradun-248001

Contact address

Dehradun